CU Presents Magazine

CU Presents Magazine includes highlights of the programming presented by the Takács Quartet, CU Artists Series, Opera and Holiday Festival. Each season, nearly 20 unique magazines are handed out.

Potential Audience
55,000 per season

Frequency 
4 issues per season

CU Presents

CU Presents offers more than 50 ticketed performances each season. An irresistible blend of technique and personality has made the Grammy Award-winning Takács Quartet a favorite for more than 20 years. And the quartet always sells out. For more than 70 years, the CU Artist Series has brought the world’s finest jazz, classical, world music and dance to Boulder. CU Opera is one of the country’s most exciting university programs, highlighting exceptional vocalists. The CU Holiday Festival sells out every year because of lively programming and the atmosphere in Macky Auditorium.

Macky Auditorium

With more than 2,000 seats, Macky is an historic concert hall on the University of Colorado campus in Boulder. During the past 100 years, Macky has hosted personalities such as Yo-Yo Ma, Wynton Marsalis, the Dalai Lama and Jerry Garcia.

WHY IS ADVERTISING IN COLORADO’S PERFORMING ARTS PUBLICATIONS SO EFFECTIVE?

As a marketer, promoter and business person, you have to constantly make tough advertising decisions. Colorado’s Performing Arts Publications are here to help. We deliver proven advertising that reaches not only thousands of Front Range viewers, but a targeted audience of affluent purchasers.

TRUST - Despite the rise of digital advertising, print continues to deliver effective and efficient promotions for savvy marketers. Studies suggest that readers trust print more than any other medium. According to a recent study, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other advertising avenue (1). And our arts publications take this one step further, every book is hand delivered, ensuring your message gets seen.

CAPTIVATING - With Colorado’s Performing Arts publications you know what to expect. Every show presents a new captive audience that peruse every magazine before, during and after every show. Print is an enjoyable experience. It’s tactile. It’s immersive. It requires 21 percent less cognitive effort to process than reading on a screen (2). In fact, in our fast-paced world, print is as much luxurious as it is indulgent.

DEFINED - A healthy ROI requires the ability to target readers effectively. Print ads create a lasting impression on people who appreciate the performing arts. With attendance on the rise, arts publications provide a sound investment. The Colorado Business Committee for the Arts reports that between 2015 and 2017 there has been an 8.5 percent increase in attendance at arts venues (3).

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