WHY IS ADVERTISING IN COLORADO’S PERFORMING ARTS PUBLICATIONS SO EFFECTIVE?

Colorado’s Performing Arts Publications deliver proven advertising that reaches thousands of engaged Colorado readers, and a targeted audience of affluent purchasers.

$3.1 BILLION

ECONOMIC IMPACT OF DENVER METRO ARTS
— Colorado Business Committee for the Arts

“Our ad more than paid for itself and we both gained new supporters and reached some donors that had lapsed in their giving in recent years. In fact, the ad was so successful that we are placing ads in additional publications with Colorado Performing Arts.”
— Melissa Grosjean, Longmont Humane Society

The power of print advertising

“Print exists and lasts because of ink and paper, while digital appears (and disappears) at the tap of a button. (Print) creates physical proof of a message or story that you’re communicating. Whether it’s from the 1790s, the 1990s, or today, it doesn’t need a power supply or another format conversion to be held in your hands, read, and acted upon. That’s the value of print.”
— Paul Bobnak, Printing Impressions

$4

RETURN PER DOLLAR SPENT ON PRINT ADVERTISING (COMPARE TO $2.50 FOR TV OR $1.50 FOR DIGITAL VIDEO)
— Nielsen Catalina Solutions study of 1,400 ad campaigns

47%

OF SHOPPERS ARE MOST LIKELY TO START AN ONLINE SEARCH AFTER SEEING A MAGAZINE AD
— The Retail Advertising and Marketing Associates

82%

OF CONSUMERS TRUST PRINT ADS THE MOST WHEN MAKING A PURCHASE DECISION
— Harvard Business Review

PRINT ADVERTISING MAKES A LASTING IMPACT. IT REQUIRES LESS COGNITIVE EFFORT AND RESULTS IN GREATER BRAND RECALL THAN DIGITAL MESSAGES.

“Print exists and lasts because of ink and paper, while digital appears (and disappears) at the tap of a button. … Print is about trust and continuity. (Print) creates physical proof of a message or story that you’re communicating. Whether it’s from the 1790s, the 1990s, or today, it doesn’t need a power supply or another format conversion to be held in your hands, read, and acted upon.
That’s the value of print.”
— Paul Bobnak, Printing Impressions