Applause Magazine

Every patron is hand-delivered Applause Magazine. Each season, 750,000 readers enjoy information about special features and upcoming shows at the Denver Center for the Performing Arts.

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Potential Audience
103,000 average per issue

Frequency
7 issues per season

Audience demographics
63% female
74% ages 59 or younger
67% have some college education

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SCHEDULE

APRIL - MAY 2026

April 17 - May 31
Ad Deadline: March 13

ENGLISH
April 17 - May 31
This Pulitzer Prize winner is a disarmingly funny and tender new play about the foibles of language and miscommunication.

SOMEWHERE
May 1-31
From the Tony Award-winning writer of The Inheritance comes a music and dance-filled portrait of a tight-knit Puerto Rican family striving to make it in show business.

HADESTOWN
May 5-10
Welcome to Hadestown, where a song can change your fate. Hadestown is a haunting and hopeful theatrical experience that grabs you and never lets go.

MJ
May 13-17
MJ goes beyond Michael Jackson’s singular moves and signature sound, offering a rare glimpse at the making of the 1992 Dangerous World Tour.

May - JUNE 2026

May 30 - June 21
Ad Deadline: April 24

HARRY POTTER AND THE CURSED CHILD
May 30 - June 27
Join Harry and his son on a mind-blowing new adventure—brought to life with the most astonishing theatrical magic ever seen on stage.

July-August 2026

July 29 - August 23
Ad Deadline: June 19

THE SOUND OF MUSIC
July 29 - August 2
With its timeless story and irresistibly charming score, this Rodgers & Hammerstein classic isn’t just meant to be enjoyed – it’s meant to be shared.

BEETLEJUICE
August 4-9
Based on the Tim Burton film comes Beetlejuice, a musical comedy about making the most of every Day-O.

MONTY PYTHON’S SPAMALOT
August 11-23
The musical comedy lovingly ripped off from the film classic “Monty Python and the Holy Grail.”

Programming is subject to change and shows can be added, postponed or canceled.

September - November 2026

September 8 - November 7
Ad Deadline: July 31

THE OUTSIDERS
September 8-27
Winner of the 2024 Tony Award for Best Musical, this classic coming-of-age story takes you to Tulsa, Oklahoma, in 1967, a group of Greaser “outsiders” dream about who they want to become in a world that will never accept them.

TBA

THE WHO’S TOMMY
October 16-18
In 1969, The Who created a rock opera that changed the course of music history. And now, it’s back in a dazzling all-new production that feels more relevant than ever.

BEAUTY AND THE BEAST
October 20 - November 7
Disney’s first North American touring production of the beloved musical in more than 25 years. Members of the original creative team have reunited to bring this enchanting and timeless tale to life.

November - December 2026

November 27 - December 27
Ad Deadline: October 23

WAITRESS
November 27-29
Inspired by the beloved film, Waitress tells the story of Jenna, an expert pie maker who dreams of a way out of her small town.

TBA

JERSEY BOYS
December 1-6
Go behind the music and inside the story of Frankie Valli and The Four Seasons. The original Broadway sensation returns to the road and celebrating 20 years, Jersey-style.

ELF THE MUSICAL
December 22-27
The hilarious and heartwarming tale of Buddy, who embarks on a journey to New York City and, in turn, helps the Big Apple rediscover the true meaning of Christmas.

January - February 2027

January 5 - February 28
Ad Deadline: November 20

BOOK OF MORMON
January 5-17
The New York Times calls it “the best musical of this century.” “The Book of Mormon” is a nine time Tony Award-winning Best Musical.

BOGFRIENDS
January 15 - February 21
With poetic language and more than a little mud, “bogfriends” is a theatrical meditation on eternity, love, and our desire to preserve what’s already slipping away.

LEGALLY BLONDE - THE MUSICAL
February 5-7
The story follows the transformation of Elle Woods as she tackles stereotypes, sexism, snobbery and scandal in pursuit of her dreams, and proves that you can be both legally blonde and the smartest person in the room.

HOW TO CONQUER AMERICA: THE MOSTLY TRUE HISTORY OF YOGURT
February 5-28
”How to Conquer America” wrestles with culture, family, and identity in a heartfelt, dairy-filled take on the American Dream.

March - May 2027 Issue

March 9 - May 23
Ad Deadline: January 29

BOOP!
March 9-21
The new Broadway musical-comedy extravaganza that brings the iconic Betty Boop character to life like never before.

RIVERDANCE 30 — THE NEW GENERATION
March 23-28
Riverdance is on a special 30th anniversary tour that rejuvenates the much-loved original show with new innovative choreography and costumes, and state-of-the-art lighting, projection and motion graphics.

TBA

THE GREAT GATSBY
April 6-18
This Tony Award-winning new musical is based on the classic American novel by F. Scott Fitzgerald. This story of extravagance and longing is “one wildly entertaining night at the theater and musical theater at its finest” (Theatrely).

TBA

April - June 2027 Issue

April 27 - June 6
Ad Deadline: March 19

BUENA VISTA SOCIAL CLUB
April 27 - May 9
The Tony and Grammy Award-winning Buena Vista Social Club is a journey through music and memory into the beating heart of Havana.

TBA

MAMMA MIA!
May 11-16
For more than 25 years, people around the world have fallen in love with the characters, the story, and the timeless hits of ABBA that make Mamma Mia! the ultimate feel-good show.

DEATH BECOMES HER
May 25 - June 6
The Tony Award-winning drop-dead hilarious new musical comedy based on the classic 1992 film. It tells the story of two best frenemies who would do anything to look eternally fabulous and one-up each other.

Programming is subject to change and shows can be added, postponed or canceled.

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