Applause Magazine

Every patron is hand-delivered Applause Magazine. Each season, 750,000 readers enjoy information about special features and upcoming shows at the Denver Center for the Performing Arts.

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Potential Audience
103,000 average per issue

Frequency
7 issues per season

Audience demographics
63% female
74% ages 59 or younger
67% have some college education

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SCHEDULE

July-August 2026

July 29 - August 23
Ad Deadline: June 19

THE SOUND OF MUSIC
July 29 - August 2
With its timeless story and irresistibly charming score, this Rodgers & Hammerstein classic isn’t just meant to be enjoyed – it’s meant to be shared.

BEETLEJUICE
August 4-9
Based on the Tim Burton film comes Beetlejuice, a musical comedy about making the most of every Day-O.

MONTY PYTHON’S SPAMALOT
August 11-23
The musical comedy lovingly ripped off from the film classic “Monty Python and the Holy Grail.”

Programming is subject to change and shows can be added, postponed or canceled.

September - November 2026

September 8 - November 7
Ad Deadline: July 31

THE OUTSIDERS
September 8-27
Winner of the 2024 Tony Award for Best Musical, this classic coming-of-age story takes you to Tulsa, Oklahoma, in 1967, a group of Greaser “outsiders” dream about who they want to become in a world that will never accept them.

DESTINY OF DESIRE: A TELENOVELA PLAY WITH MUSIC
September 11 - October 4
Brimming with energy and live music, Karen Zacarías’ hilarious hit, Destiny of Desire, takes you on an emotional rollercoaster sprinkled with the melodrama and wild antics that make the telenovela the most popular form of storytelling in the world.

THE TEMPEST
October 2 - November 1
Get swept away by Shakespeare’s fantastical tale of shipwreck, monsters, romance, and revenge.

THE WHO’S TOMMY
October 16-18
In 1969, The Who created a rock opera that changed the course of music history. And now, it’s back in a dazzling all-new production that feels more relevant than ever.

DISNEY’S BEAUTY AND THE BEAST
October 20 - November 7
Disney’s first North American touring production of the beloved musical in more than 25 years. Members of the original creative team have reunited to bring this enchanting and timeless tale to life.

November - December 2026

November 25 - December 27
Ad Deadline: October 23

A CHRISTMAS CAROL
November 25 - December 27
Essential to the holiday season in Denver, A Christmas Carol is a joyous and opulent musical adaptation for the whole family that traces money-hoarding curmudgeon Ebenezer Scrooge’s triumphant overnight journey to redemption.

WAITRESS
November 27-29
Inspired by the beloved film, Waitress tells the story of Jenna, an expert pie maker who dreams of a way out of her small town.

JERSEY BOYS
December 1-6
Go behind the music and inside the story of Frankie Valli and The Four Seasons. The original Broadway sensation returns to the road and celebrating 20 years, Jersey-style.

ELF THE MUSICAL
December 22-27
The hilarious and heartwarming tale of Buddy, who embarks on a journey to New York City and, in turn, helps the Big Apple rediscover the true meaning of Christmas.

January - February 2027

January 5 - February 28
Ad Deadline: November 20

BOOK OF MORMON
January 5-17
The New York Times calls it “the best musical of this century.” “The Book of Mormon” is a nine time Tony Award-winning Best Musical.

BOGFRIENDS
January 15 - February 21
With poetic language and more than a little mud, “bogfriends” is a theatrical meditation on eternity, love, and our desire to preserve what’s already slipping away.

LEGALLY BLONDE - THE MUSICAL
February 5-7
The story follows the transformation of Elle Woods as she tackles stereotypes, sexism, snobbery and scandal in pursuit of her dreams, and proves that you can be both legally blonde and the smartest person in the room.

HOW TO CONQUER AMERICA: THE MOSTLY TRUE HISTORY OF YOGURT
February 5-28
”How to Conquer America” wrestles with culture, family, and identity in a heartfelt, dairy-filled take on the American Dream.

March - May 2027 Issue

March 9 - May 23
Ad Deadline: January 29

BOOP!
March 9-21
The new Broadway musical-comedy extravaganza that brings the iconic Betty Boop character to life like never before. BOOP! is “a show-stopping rainbow of joy” (The Daily Beast) that’s fun for everyone!

RIVERDANCE 30 — THE NEW GENERATION
March 23-28
Riverdance is on a special 30th anniversary tour that rejuvenates the much-loved original show with new innovative choreography and costumes, and state-of-the-art lighting, projection and motion graphics.

ONCE
April 2 - May 2
The only musical to have won an Academy Award, a Grammy Award, an Olivier Award, and a Tony Award, Once is an achingly beautiful and uplifting story that continues to strike an unforgettable chord.

THE GREAT GATSBY
April 6-18
This Tony Award-winning new musical is based on the classic American novel by F. Scott Fitzgerald. This story of extravagance and longing is “one wildly entertaining night at the theater and musical theater at its finest” (Theatrely).

AND SO WE WALKED
April 16 - May 23
In a tour-de-force solo performance, DeLanna Studi, Cherokee performance artist, writer, and activist, embarks on that 900-mile journey with her aging father, hoping to truly understand her own identity and her relationship to the modern Cherokee Nation.

April - June 2027 Issue

April 27 - June 6
Ad Deadline: March 19

BUENA VISTA SOCIAL CLUB
April 27 - May 9
The Tony and Grammy Award-winning Buena Vista Social Club is a journey through music and memory into the beating heart of Havana.

DIAL M FOR MURDER
April 30 - May 30
A suspenseful new spin on Hitchcock’s classic cat-and-mouse thriller, Dial M for Murder will have you on the edge of your seat.

MAMMA MIA!
May 11-16
For more than 25 years, people around the world have fallen in love with the characters, the story, and the timeless hits of ABBA that make Mamma Mia! the ultimate feel-good show.

DEATH BECOMES HER
May 25 - June 6
The Tony Award-winning drop-dead hilarious new musical comedy based on the classic 1992 film. It tells the story of two best frenemies who would do anything to look eternally fabulous and one-up each other.

Programming is subject to change and shows can be added, postponed or canceled.

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