Applause Magazine

Every patron is hand-delivered Applause Magazine. Each season, three-quarters of a million readers enjoy information about special features and upcoming shows.

Potential Audience
103,000 average per issue

Frequency
8 issues per season

AUDIENCE DEMOGRAPHICS

63% ARE FEMALE
74% ARE 59 OR YOUNGER
67% HAVE SOME COLLEGE EDUCATION

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July - August 2024 Issue
(MARQUEE ISSUE)

July 24 - August 25
Ad Deadline: June 14

WICKED
July 24 - August 25
Wicked, the Broadway sensation, looks at what happened in the Land of Oz… but from a different angle. Long before Dorothy arrives, there is another young woman, born with emerald-green skin—smart, fiery, misunderstood, and possessing an extraordinary talent. When she meets a bubbly blonde who is exceptionally popular, their initial rivalry turns into the unlikeliest of friendships…until the world decides to call one “good,” and the other one “wicked.” From the first electrifying note to the final breathtaking moment, Wicked—the untold true story of the Witches of Oz—transfixes audiences with its wildly inventive story.

September - November 2024

September 13 - November 17
Ad Deadline: August 9

HAMLET
September 13 - October 6
One of the greatest plays of all time, Hamlet is a psychological revenge thriller, political epic, and family saga that’s both grand and deeply human. It’s Shakespeare’s seminal tragedy — as you’ve never seen it before.

KIMBERLY AKIMBO
September 22 - October 5
Kimberly Akimbo is the winner of five 2023 Tony Awards including Best Musical. Kimberly is about to turn 16 and recently moved with her family to a new town in suburban New Jersey. In this “howlingly funny heartbreaker of a show” (The New Yorker), Kim is forced to navigate family dysfunction, a rare genetic condition, her first crush...and possible felony charges. Ever the optimist, she is determined to find happiness against all odds and embark on a great adventure.

I AM NOT YOUR PERFECT MEXICAN DAUGHTER
September 27 – November 3
This vibrant adaptation of Erika Sánchez’s New York Times Bestseller follows Júlia, a Chicago high schooler who is definitely not your perfect Mexican daughter. That’s her older sister Olga’s role. But everything in Júlia’s life weighs heavier after Olga dies in a tragic accident, leaving Júlia to manage her family’s grief and unravel the secret truth — that her sister may not have been so perfect after all. 

AVAAZ
October 4 – November 17
Meet Roya, our fabulous hostess, as she welcomes you into her home to celebrate Nowruz, the Iranian New Year. She’s preparing a feast, but the main attraction is Roya sharing her great American journey from Tehran to “Tehran-geles,” California. Get ready for the time of your life with this hilarious and deeply personal tribute to the playwright’s mother, exquisitely portrayed by the person who knows her best — her son.

October - November 2024

October 16 - November 24
Ad Deadline: September 13

HAMILTON
October 16 - November 24
Hamilton is the epic saga that follows the rise of Founding Father Alexander Hamilton as he fights for honor, love, and a legacy that would shape the course of a nation. Based on Ron Chernow’s acclaimed biography and set to a score that blends hip-hop, jazz, R&B, and Broadway, Hamilton has had a profound impact on culture, politics, and education. In addition to its 11 Tony Awards, it has won a Grammy, Olivier Awards, the Pulitzer Prize for Drama, and an unprecedented special citation from the Kennedy Center Honors. 

November - December 2024

November 22 - December 29
Ad Deadline: October 18

A CHRISTMAS CAROL
November 22 - December 29
Essential to the holiday season in Denver, A Christmas Carol is a joyous and opulent musical adaptation for the whole family that traces money-hoarding curmudgeon Ebenezer Scrooge’s triumphant overnight journey to redemption.

RUDOLPH THE RED-NOSED REINDEER: THE MUSICAL
November 29 - December 1
The beloved TV classic Rudolph the Red-Nosed Reindeer soars off the screen and onto the stage this holiday season. Come see all of your favorite characters from the special including Santa and Mrs. Claus, Hermey the Elf, the Abominable Snow Monster, Clarice, Yukon Cornelius and, of course, Rudolph, as they come to life in Rudolph the Red-Nosed Reindeer: The Musical.

FUNNY GIRL
December 10 – 22 
Featuring one of the greatest musical scores of all time, including classic songs “Don’t Rain On My Parade,” “I’m the Greatest Star,” and “People,” this bittersweet comedy is the story of the indomitable Fanny Brice, a girl from the Lower East Side who became one of the most beloved performers in history, shining brighter than the brightest lights of Broadway.

January - March 2025

January 17 - March 9
Ad Deadline: December 6

THE RESERVOIR
January 17 - March 9
Josh’s life is a mess. He’s come home to Denver from NYU to get his life together but can’t manage to stay sober. Struggling with fogginess, memory loss, shame, and regret, he finds unlikely allies in his four loveable grandparents. The Reservoir by Denver native Jake Brasch left audiences buzzing at the 2023 Colorado New Play Summit.

BACK TO THE FUTURE: THE MUSICAL
January 22 – February 9
Great Scott! Back to the Future, the beloved cinematic classic is now a Broadway musical with its destination set for Denver in 2025. Winner of the 2022 Olivier Award for Best New Musical, when Back to the Future hits 88mph, it’ll change musical theater history forever.

THE SUFFRAGETTE’S MURDER
February 7 - March 9
On the morning of July 5, 1857, an eclectic group of tenants bustle about their Manhattan boarding house, arranging the final details of a clever scheme they hope to pull off in the name of the budding women’s suffrage movement. As they prepare to host an important secret gathering, they receive an unexpected visit from a constable. One of the tenants has been murdered. The Suffragette’s Murder, a farcical who-done-it by Sandy Rustin (Clue, Broadway’s The Cottage) and a runaway audience favorite at the 2023 Colorado New Play Summit, makes its highly anticipated world premiere.

February - April 2025

February 25 - April 26
Ad Deadline: January 24

MEAN GIRLS
February 25 - Mar 2
Featuring a book by Tina Fey, Mean Girls tells the story of a naïve newbie who falls prey to a trio of lionized frenemies. Entertainment Weekly calls it “a marvel: dazzling and hilarious!”

LIFE OF PI
Mar 18 – 30
Winner of three Tony Awards and the Olivier Award for Best Play, and based on the novel that sold more than 15 million copies and became a worldwide phenomenon, Life of Pi is an epic story of perseverance and hope that speaks to every generation. Told with jaw-dropping visuals, world class puppetry and exquisite stagecraft, Life of Pi creates a breathtaking journey that will leave you filled with awe and joy.

THE WIZ
Apr 8 – 26
This groundbreaking twist on The Wizard of Oz changed the face of Broadway—from its iconic score packed with soul, gospel, rock, and 70s funk to its stirring tale of Dorothy’s journey to find her place in a contemporary world. Everybody rejoice — this dynamite infusion of ballet, jazz, and modern pop brings a whole new groove to easing on down the road!

April - June 2025

April 11 - May 25
Ad Deadline: March 7

LITTLE SHOP OF HORRORS
April 11 - May 18
Feast on a beloved sci-fi musical that has rocked the globe for generations! Unforgettable musical numbers, including the title track, “Skid Row,” and “Suddenly, Seymour,” will captivate musical theatre fanatics and newcomers alike.

THE HOT WING KING
April 25 - May 25
Winner of the 2021 Pulitzer Prize for Drama! On the eve of the annual “Hot Wang Festival” in Memphis, Tennessee, Cordell Crutchfield thinks he has finally found a recipe that will land him the coveted title of Hot Wang King. His four-man team is cooking with plenty of spice and innuendo on prep night until a family emergency thrusts a troubled newcomer into the mix.

THE ADDAMS FAMILY
May 2 - 4 
A comical feast that embraces the wackiness in every family, The Addams Family is the magnificently macabre hit musical featuring everyone’s favorite creepy, kooky characters. Wednesday Addams, the ultimate princess of darkness, has grown up and fallen in love with a sweet, smart young man from a respectable family. A man her parents have never met. And if that weren’t upsetting enough, she confides in her father and begs him not to tell her mother. Now, Gomez Addams must do something he’s never done before – keep a secret from his beloved wife, Morticia. Everything will change for the whole family on the fateful night they host a dinner for Wednesday’s “normal” boyfriend and his parents.

THE BOOK OF MORMON
May 6 - 18
The New York Times calls it “the best musical of this century.” The Washington Post says, “It is the kind of evening that restores your faith in musicals.” And Entertainment Weekly says, “Grade A: the funniest musical of all time.” Jimmy Fallon of The Tonight Show calls it “Genius. Brilliant. Phenomenal.”

June - August 2025

June 4 - August 10
Ad Deadline: May 2

& JULIET
June 4 - 15
Juliet’s new story bursts to life through a playlist of pop anthems as iconic as her name, including "Since U Been Gone‚" "Roar," "Baby One More Time," "Larger Than Life‚" "That’s The Way It Is,“ and "Can't Stop the Feeling!" The only thing tragic would be missing it.

MAMMA MIA!
June 25 - 29
A mother. A daughter. 3 possible dads. And a trip down the aisle you’ll never forget! For nearly 25 years, people all around the world have fallen in love with the characters, the story, and the timeless hits of ABBA that make Mamma Mia! the ultimate feel-good show.

SOME LIKE IT HOT
July 8 - 20 
Winner of 4 Tony Awards, including Best Choreography and Best Costumes, and the Grammy Award for Best Musical Theater Album, Some Like it Hot is “A Super-Sized, All-Out Song-And-Dance Spectacular!” - The New York Times. Set in Chicago when Prohibition has everyone thirsty for a little excitement, Some Like it Hot is the “glorious, big, high-kicking” (Associated Press) story of two musicians forced to flee the Windy City after witnessing a mob hit. With gangsters hot on their heels, they catch a cross-country train for the life-chasing, life-changing trip of a lifetime.

MOULIN ROUGE! THE MUSICAL
August 5 - 10
Pop the champagne! Moulin Rouge! The Musical is the winner of 10 Tony Awards, including best musical. Enter a world of splendor and romance, of eye-popping excess, of glitz, grandeur, and glory. Baz Luhrmann’s revolutionary film comes to life onstage, remixed in a new musical mash-up extravaganza. A celebration of truth, beauty, freedom, and — above all — love, Moulin Rouge! is more than a musical — it is a state of mind.

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