COLORADO BALLET MAGAZINE

Demographics || Schedule || Recent Issue || Specifications

Photo: Don Peitzman

Photo: Don Peitzman

 

Colorado Ballet Magazine

Customized content and relevant advertising provides the backdrop for patrons to experience the Colorado Ballet’s exciting performances. Magazines are hand-delivered for each production and always include detailed biographies on dancers, choreographers and others who bring magic to the stage.
 
Potential Audience
89,000 per season

Frequency
3 issues per season

Colorado Ballet

Founded in 1961, Colorado Ballet brings world-class dance to Colorado as one of the state’s oldest and most successful performing arts institutions. It’s among the highest regarded ballet companies in the United States.

Ellie Caulkins Opera House

The 2,268-seat Ellie Caulkins Opera House is located in the Denver Performing Arts Complex. Situated on a four-block, 12-acre site, the Arts Complex is the largest in the world, featuring 10 performance spaces connected by an 80-foot-tall glass roof. 





Demographics




Source: Colorado Ballet

Source: Colorado Ballet

WHY IS ADVERTISING IN COLORADO’S PERFORMING ARTS PUBLICATIONS SO EFFECTIVE?


As a marketer, promoter and business person, you have to constantly make tough advertising decisions. Colorado’s Performing Arts Publications are here to help. We deliver proven advertising that reaches not only thousands of Front Range viewers, but a targeted audience of affluent purchasers.

TRUST - Despite the rise of digital advertising, print continues to deliver effective and efficient promotions for savvy marketers. Studies suggest that readers trust print more than any other medium. According to a recent study, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other advertising avenue (1). And our arts publications take this one step further, every book is hand delivered, ensuring your message gets seen.

CAPTIVATING - With Colorado’s Performing Arts publications you know what to expect. Every show presents a new captive audience that peruse every magazine before, during and after every show. Print is an enjoyable experience. It’s tactile. It’s immersive. It requires 21 percent less cognitive effort to process than reading on a screen (2). In fact, in our fast-paced world, print is as much luxurious as it is indulgent.

DEFINED - A healthy ROI requires the ability to target readers effectively. Print ads create a lasting impression on people who appreciate the performing arts. With attendance on the rise, arts publications provide a sound investment. The Colorado Business Committee for the Arts reports that between 2015 and 2017 there has been an 8.5 percent increase in attendance at arts venues (3).

 
Screen Shot 2019-06-10 at 1.02.28 PM.png
 
 
Screen Shot 2019-06-10 at 1.03.08 PM.png
 




Schedule




 

Fall 2019 ISSUE

October 4-13
Ad Deadline: September 6

DON QUIXOTE
October 4-13
Follow Don Quixote and Sancho Panza as they search for a noble adventure, which leads to a band of gypsies, dreams of Dryads and a surprising turn of events. Don Quixote remains one of today’s most frequently performed romantic works with classical choreography by Marius Petipa, along with stunning Spanish sets and costumes.


Holiday 2019 ISSUE

November 30 - December 24
Ad Deadline: October 25

Dana Benton, The Nutcracker Photo: Allen Birnbach

Dana Benton, The Nutcracker
Photo: Allen Birnbach

 THE NUTCRACKER
November 30 - December 24

Audiences simply can’t get enough of Colorado Ballet’s acclaimed production of The Nutcracker. Returning for its 59th season, this beloved holiday favorite sells out every year. Experience this whimsical trip to the sugar plum kingdom where magical dances come alive.


Spring 2020 ISSUE

January 31 - April 12
Ad Deadline: January 3

PETER PAN
January 31- February 9
Peter Pan will take audiences on a high-flying adventure to Neverland where Peter Pan, Wendy, John and Michael experience pirates, Lost Boys, Captain Hook, an infamous crocodile and a bit of pixie dust as this brilliant story unfolds. With choreography by Michael Pink and music by Philip Feeney, this ballet features the same artistic duo that created the acclaimed ballet Dracula.

TOUR DE FORCE
March 6-8
This season’s Tour de Force program continues in the spirit of innovative dance with dynamic and acclaimed contemporary works. Tour de Force opens with Feast of the Gods by choreographer Edwaard Liang, who won the Prince Prize for Choreography and was nominated for the Golden Mast Award in Russia for Best Production. The program will include the world premiere of an all-new work, and close with Celts, by choreographer Lila York. "…an astonishing array of dance images of Ireland, a piece that is both profound and thrilling." - The Boston Globe on Celts

 

BALLET MASTERWORKS
April 3-12
Colorado Ballet presents monumental favorites in Ballet MasterWorks. Featuring In The Upper Room by choreographer Twyla Tharp, Petite Mort by Jiří Kylián and Theme and Variations by George Balanchine, this program showcases works that profoundly impacted the art form and remain central masterpieces of the 20th century ballet repertoire.

Programming is subject to change and shows can be added, postponed or canceled.

 




Recent Issue




 
 




Specifications




Ballet Specs

Ad Space Sizes & Dimensions
 

Full Page Trim - - - 6”w x 9”h
Full Page Live - - - 5w x 8h
Full Page Bleed - - - 6.25w x 9.25h
1/2 Horizontal - - - 5w x 3.875h
1/2 Vertical - - - 2.375w x 8h
1/4 Vertical - - - 2.375w x 3.875h

Production

The Publishing House has complete design and production facilities available. Ad design is complimentary with purchase.

Submissions of Digital Advertisements

We prefer advertising be submitted in PDF format. PDFs must be high resolution, CMYK format with fonts converted to outline or embedded. (Pantone colors and spot colors should be converted to CMYK.) If a PDF requires any editing, a new file will need to be provided by the advertiser.
We cannot guarantee the quality of JPEGs, GIFs or PDFs that are provided to us that are not high resolution. If supplying a TIFF or EPS, they must be CMYK and at least 300 dpi and fonts must be converted to outline or embedded.

Color

4-color process.

Position

Positioning of advertisements is at the discretion of the publisher unless guaranteed premium position is contracted.

Full-Page Ads

• Bleeds: Allow 1/8” all sides
  beyond trim size
• If provided as a PDF, please
  make page size 6.25”w x 9.25”h
• Trim Size: 6”w x 9”h
• Safety Image Area: 5”w x 8”h

E-mail Ads

Send to your sales representative or sales@pub-house.com.

Upload to Our FTP Site

Contact your sales representative.