Why print is an important piece
of your marketing mix
Print is dead! Please don’t tell that to the folks who are producing thriving niche magazines and programs such as Colorado’s Performing Arts Publications, where the value of print combines with unmatched demographics for unique and targeted marketing opportunities.
But what about the digital age? Why do hip, newer companies such as Airbnb and CNET.com launch print products? Because it’s a proven form of communication that works with all ages.
The Retail Advertising and Marketing Associates reports 47 percent of shoppers are most likely to start an online search after seeing a magazine ad. And people are seven times more likely to turn to print publications for specific advertising and content that is targeted, according to MediaVest.
Looking for more ideas about the value of print media and how to incorporate it in your marketing mix? Please check out these helpful articles.