Applause Magazine

Demographics || Schedule || Recent Issue || Specifications

Denver Center for the Performing Arts

Applause Magazine

Every patron is hand-delivered Applause Magazine. Each season, three-quarters of a million readers enjoy information about special features and upcoming shows.

Potential Audience
103,000 average issue

Frequency
8 issues per season

DENVER CENTER FOR THE PERFORMING ARTS

The Denver Center for the Performing Arts encompasses an exhilarating combination of Broadway shows, professional theatre and dazzling venues. The Broadway Division has hosted national touring premieres such as Pippin and The Book of Mormon. The Denver Center Theatre Company received the Tony Award for Outstanding Regional Theatre in 1998. 

DENVER PERFORMING ARTS COMPLEX

The Denver Performing Arts Complex features 10 venues united under an 80-foot-tall glass roof. The 2,830-seat Temple Hoyne Buell Theatre hosts grand-scale Broadway performances. The Ellie Caulkins Opera House is among the world’s top opera venues. The Helen G. Bonfils Theatre Complex houses four intimate theatres: The Stage, The Space, The Jones and The Ricketson.





Demographics




Source: Target Resource Group and DCPA Top Mosaics Overview

Source: Target Resource Group and DCPA Top Mosaics Overview

WHY IS ADVERTISING IN COLORADO’S PERFORMING ARTS PUBLICATIONS SO EFFECTIVE?


As a marketer, promoter and business person, you have to constantly make tough advertising decisions. Colorado’s Performing Arts Publications are here to help. We deliver proven advertising that reaches not only thousands of Front Range viewers, but a targeted audience of affluent purchasers.

TRUST - Despite the rise of digital advertising, print continues to deliver effective and efficient promotions for savvy marketers. Studies suggest that readers trust print more than any other medium. According to a recent study, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other advertising avenue (1). And our arts publications take this one step further, every book is hand delivered, ensuring your message gets seen.

CAPTIVATING - With Colorado’s Performing Arts publications you know what to expect. Every show presents a new captive audience that peruse every magazine before, during and after every show. Print is an enjoyable experience. It’s tactile. It’s immersive. It requires 21 percent less cognitive effort to process than reading on a screen (2). In fact, in our fast-paced world, print is as much luxurious as it is indulgent.

DEFINED - A healthy ROI requires the ability to target readers effectively. Print ads create a lasting impression on people who appreciate the performing arts. With attendance on the rise, arts publications provide a sound investment. The Colorado Business Committee for the Arts reports that between 2015 and 2017 there has been an 8.5 percent increase in attendance at arts venues (3).

 
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Schedule




 

JUly-august 2019 Issue 

July 9 - August 18
Ad Deadline: June 7

CHARLIE AND THE CHOCOLATE FACTORY
July 9 - August 18
Experience the wonders of Wonka like never before – get ready for Oompa-Loompas, incredible inventions and the great glass elevator at this everlasting showstopper.

ANASTASIA
August 7-18
This show transports us from the Russian Empire to the euphoria of Paris in the 1920s, as a brave young woman sets out to discover the mystery of her past. 

 

August-October 2019 Issue 

August 30 - October 6
Ad Deadline: July 26

MISS SAIGON
September 10-22
Kim, a young Vietnamese woman, is orphaned by war and forced to work in a bar run by a notorious character. There she meets and falls in love with an American G.I., but they are torn apart by the fall of Saigon. For three years, Kim goes on a journey of survival to find her way back to Chris, who has no idea he’s fathered a son.

INDECENT
August 30 - October 6
Pulitzer-winning playwright Paula Vogel tells the emotional true story of Sholem Asch’s groundbreaking play, The God of Vengeance, and the passionate artists who risked everything to share it. 

 

Septmeber-November 2019 Issue 

September 6 - November 24 Marquee Issue
Ad Deadline: August 9

A DOLL’S HOUSE & A DOLL’S HOUSE, PART 2
September 6 - November 24
Follow two acclaimed playwrights’ distinctive takes on one woman’s journey to self-discovery. Henrik Ibsen’s renowned classic shattered the traditions of his time as his protagonist walked out on her stark marital obligations. Decades later, Lucas Hnath brought her home to revisit her actions through a contemporary lens.

PHANTOM OF THE OPERA
November 6-17
Critics are raving that this breathtaking production is “bigger and better than ever before” and features a brilliant new scenic design by Paul Brown and Tony Award-winning original costume design by Maria Björnson. The beloved story and thrilling score will be performed by a cast and orchestra of 52, making this Phantom one of the largest productions now on tour.

BLUE MAN GROUP
October 22-27
At Blue Man Group, you’ll rock, laugh and party. As three bald and blue men explore our world, together we’ll discover music, comedy and surprises at every turn. 35 million people of all ages and cultures know what Blue Man Group is really about. 


November 2019-JANUARY 20202 Issue

November 15 - January 5 Marquee Issue
Ad Deadline: October 18

SHAKESPEARE’S TWELFTH NIGHT
November 15 - December 22
Separated from her twin brother after a shipwreck in Illyria, Viola disguises herself as a man to work in the local household of Duke Orsino. The closer they become, the more Viola gets acquainted with Orsino’s crush, the beautiful noblewoman Olivia. The trio is inevitably thrust into a love triangle of mistaken identity and wanton foolishness.

HIP HOP NUTCRACKER
November 23-24
Just like the original, in The Hip Hop Nutcracker Maria-Clara and the Nutcracker Prince go on a dream adventure battling a gang of mice, visiting the land of sweets and learning the lessons of the holiday season. Innovative digital graffiti and visuals transform the landscape of E.T.A. Hoffmann’s beloved story from traditional 19th Century Germany to the vibrant, diverse sights and sounds of contemporary New York City.

JESUS CHRIST SUPERSTAR
November 26-December 1
Celebrating its 50th Anniversary, this production pays tribute to the historic 1971 Billboard Album of the Year while creating a modern, theatrical world that is uniquely fresh and inspiring.

HOW THE GRINCH STOLE CHRISTMAS THE MUSICAL
December 3-8
The Grinch broke box office records for two consecutive years on Broadway. Since then, more than 2.1 million theatre-goers have been delighted by this holiday musical, which The New York Times praised as “100 times better than any bedtime story.” 

MANNHEIM STEAMROLLER CHRISTMAS
December 14-15
Experience the magic as the spirit of the season comes alive. The program celebrates the group’s anniversary of 30 years since the first Christmas album and 40 years since the first Fresh Aire album and includes dazzling multimedia effects performed in an intimate setting. 

JIMMY BUFFETT’S ESCAPE TO MARGARITAVILLE
December 23 - January 5
Get ready for a hilarious and heartwarming musical with the most unforgettable songs from one of music’s greatest storytellers. USA Today calls it “A little slice of paradise!”  


January-March 2020 Issue 

January 17 - March 1
Ad Deadline: December 13

YOU LOST ME 
January 17 - February 23
In 1828, 17-year-old Ann Harvey saved 160 Irish people from a wreck off of Newfoundland’s Shipwreck Coast, making her an instant hero. Almost 200 years later, the Harvey family homestead has become the Shipwreck Inn, where present-day proprietress Ann Harvey attempts to leave her own mark (and get new customers) with a tourist blog. 

SUMMER - THE DONNA SUMMER MUSICAL 
January 28 - February 9
Donna Summer risked it all to break through barriers, becoming the icon of an era and the inspiration for every music diva who followed. With a score featuring more than 20 of Summer’s classic hits including “Love to Love You Baby,” “Bad Girls” and “Hot Stuff,” this electric experience is a moving tribute to the voice of a generation. 

TWENTY50 
January 31 - March 1
Andres Salazar is running for office. By this time, Latinx people have been assimilated into the majority of the United States, but race issues are far from resolved. This suspenseful thriller peels back the façade of campaign-trail craziness to reveal how power and shifting identity blur our truths with those of the greater whole. 

RENT 
February 28 - March 1
In 1996, an original rock musical opened on Broadway and changed the landscape of American theatre. Two decades later, RENT continues to speak loudly and defiantly to audiences across generations and all over the world. This masterpiece returns to the stage in a 20th anniversary touring production.


March-April 2020 Issue 

March 10 - May 10
Ad Deadline: February 7

THE SPONGEBOB MUSICAL 
March 10-22
The romance of rock ‘n’ roll comes alive on stage in Jim Steinman’s Bat Out of Hell The Musical. The streets are heating up as Start, the forever young leader of rebellious gang The Lost, falls in love with Raven, the beautiful daughter of the tyrannical ruler of post-apocalyptic Obsidian.

UNTIL THE FLOOD 
March 20 - May 3
WORLD PREMIERE
For screenwriter Eli, an offer to create his own show shocks him into wondering why he had those dreams in the first place. He sets out on a quest to serve up some hard truths to his coworkers, family, exes and friends.

MEAN GIRLS 
March 25 - April 12
What would happen if Sherlock Holmes and Monty Python had an illegitimate Broadway baby? You’d get The Play That Goes Wrong, Broadway and London’s award-winning smash comedy.

CHOIR BOY  
April 10 - May 10
What would happen if Sherlock Holmes and Monty Python had an illegitimate Broadway baby? You’d get The Play That Goes Wrong, Broadway and London’s award-winning smash comedy.

 


May-June 2020 Issue 

May 13 - June 14
Ad Deadline: April 10

THE LION KING 
May 13 - June 14
The entire Serengeti comes to life as never before.  And as the music soars, Pride Rock slowly emerges from the mist. This is Disney’s The Lion King, making its triumphant return to the Buell Theatre!

 

June 2020 Issue 

June 9-28 Marquee Issue
Ad Deadline: May 8

 

THE BOOK OF MORMON 
June 9-28
This nine-time Tony Award-winning musical follows the misadventures of a mismatched pair of missionaries sent halfway across the world to spread the Good Word.

 




Recent Issue




 
 




Specifications




Applause Specifications

Ad Space Sizes & Dimensions

Full Page Trim - - - 8.25”w x 10.75”h
Full Page Live - - - 7.25w x 9.75h
Full Page Bleed - - - 8.5w x 11h
1/2 Vertical - - - 3.5w x 9.75h
1/2 Horizontal - - - 7.25w x 4.75h
1/4 Vertical - - - 3.5w x 4.75h
1/8 Horizontal - - - 3.5w x 2.25h

Production

The Publishing House has complete design and production facilities available. Ad design is complimentary with purchase.

Submissions of Digital Advertisements

We prefer advertising be submitted in PDF format. PDFs must be high resolution, CMYK format with fonts converted to outline or embedded. (Pantone colors and spot colors should be converted to CMYK.) If a PDF requires any editing, a new file will need to be provided by the advertiser.
We cannot guarantee the quality of JPEGs, GIFs or PDFs that are provided to us that are not high resolution. If supplying a TIFF or EPS, they must be CMYK and at least 300 dpi and fonts must be converted to outline or embedded.

Color

4-color process.

Position

Positioning of advertisements is at the discretion of the publisher unless guaranteed premium position is contracted.

Full-Page Ads

• Bleeds: Allow 1/8” all sides beyond trim size
• If provided as a PDF, please make page size 8.5”w x 11”h
• Trim Size: 8.25”w x 10.75”h
• Safety Image Area: 7.25”w x 9.75”h

E-mail Ads

Send to your sales representative or sales@pub-house.com.

Upload to Our FTP Site

Contact your sales representative.


Additional Publications to Consider

1 MarketingSherpa
2 Canada Post
3 Colorado Business Committee for the Arts
4 Assoc. of Magazine Media
5 Nielson Catalina Solutions